"Ope, how is that possible? $15,000? Instagram? Do you even know what you are talking about? that is almost 3 million Naira oh!!!" Just relax, It's true, I know what I am talking about It can be done, in fact, it has been done, and I'll even introduce you to someone who has made that much money from a single Instagram post, in case you want to approach her for coaching *winks*. Oh yes, it's a 'her', women are really making waves these days!
Introducing Danielle Bernstein, the personal-style blogger behind 'we wore what'. She recently disclosed in an interview with Harper's Bazzar that she can make as much as a whooping $15,000 from one Instagram post! It's not magic, the money comes from fashion brands who want to get their products noticed by the close to a million followers that Bernstein has on IG. Interesting thing - this babe is just 22!!!
According to Business Insider,
Like many other fashion bloggers, Bernstein posts seemingly casual snapshots of her daily outfits, along with information about how to buy the clothes and accessories that she's wearing.
What her followers might not guess is that many of those posts are the result of negotiations with fashion and lifestyle brands who might ask her to not include any competitors' products in the same shot, or even in any other Instagram posts that week.
They're willing to pay a high price tag for that. According to Harper's Bazaar, brands spend more than $1 billion each year on sponsored Instagram posts.
The exact amount that companies pay is directly connected to the number of followers that an Instagram user has. When Bernstein hits the million-follower mark, she'll be able to charge even more for a single post.
On average, if you have hundreds of thousands of followers you can make anywhere from $500 to $5,000 a post, but if you have upwards of 6 million followers, your fee can be $20,000 to $100,000 a shot.
Though Bernstein wouldn't say how much she earns through blogging and sponsored Instagram posts, she did admit that "it's more than I could have ever imagined [making] as a 22-year-old."
She added, "I fully support myself, and it's in the mid-six figures. I save; I invest; I'm trying to be smart about it all and learn as I go."
The question now is, how did she manage to grow such a large followership? That's where the work is. Perhaps, you want to do a research 'how to grow a large fan base on Instagram' now?
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